Your Product Launches: Automatically Updated with Live Status, Every Hour, Every Day
Empwr builds and manages your launch status — risks, owners, follow-ups — from your program meetings, Slack & Teams channels, supplier email and documents, and tracks what's actually happening against your timeline.
Used by CPG teams at
The timeline says one thing. This week's meetings, Slack & Teams threads and supplier emails say another:
Formula, packaging, artwork and suppliers move forward in different meetings
The program manager rebuilds the status by hand, every week, for every program
Most slips can be absorbed. A missed retailer reset date can't
The result?
The first sign of trouble is a reset date you can no longer make.
With Empwr
Status nobody has to write, built from your kickoff, weekly syncs, chats and supplier emails
Every risk linked to the conversation it came from, so you can see which slip threatens the launch
Keep Jira, Smartsheet, Slack, Teams and Google Drive. Your timeline stays the source of truth
One up-to-date page for every program
Every program has one current page, and nobody has to write it. Empwr builds it from your kickoff, weekly syncs, Slack & Teams channels and supplier email, and keeps it current as the weeks go on: who owns what, what's due and what's at risk. When you forward a supplier's email confirming a date, the program status updates without anyone retyping it. Your managers get one current page instead of a stream of meeting recaps.
Know which slip matters
Internal artwork can run a few days late. An unconfirmed reset date can sink the launch. Empwr surfaces both as risks, each linked to the meeting or email it came from, so the program manager can see which one needs a call today.
Start every program from the kickoff
Add Empwr to the kickoff meeting and the program builds up from the first conversation: the timeline you agreed, who committed to what, and why dates moved. Suppliers, agencies and retail partners don't need an Empwr login. Empwr reads the meetings they join and the email you forward.
The plan lives in Smartsheet. What's actually happening lives in Empwr.
A multi-brand personal-care company runs its new product launches through a team of seven program managers, each running several programs at once.
Empwr keeps a live status for every program from the team's meetings and documents, and powers the team's AI assistant: Claude drafts the weekly update from each program's Empwr project, and a program manager reviews every draft.
1 Empwr project
Per program, instead of 20 meetings pasted into Claude
Every risk and task
Links back to the meeting or document it came from
Why Empwr for CPG teams
Less time assembling status
Program managers stop rebuilding the update from transcripts, Slack and email. Empwr takes the assembling, not the judgment: you still decide what's critical and when to escalate.
Works with the tools you already use
Empwr reads your meetings, Slack, Teams, Google Drive and the email you forward, alongside the timeline you keep in Smartsheet or Asana. No switching tools.
Run more programs at once
Each program manager runs several launches at the same time. Empwr keeps the status of every one of them current, so program managers can spend their time fixing what's holding each launch back instead of writing status updates.
Start with your next kickoff
Point Empwr at one program. Nothing to migrate and no process to change. Expand to more brands when it earns its place.
Try it on your next launch
Start free on one program, no credit card required. Your timeline stays where it is.