This policy explains how Empwr.ai (empwr.ai and www.empwr.ai) uses cookies and similar technologies, what they do, how long they last, and how you can change your choices at any time.
Cookies are small text files that a website stores on your device. Some are needed for a site to work at all. Others help site owners understand how the site is used or support marketing. We only set non-essential cookies after you say yes in our cookie banner. Rejecting them never limits your access to this site.
These are required for the site to load, stay secure, and remember your cookie choices. They do not need consent.
| Cookie | Set by | Purpose | Lasts | Type |
|---|---|---|---|---|
| empwr_cookie_consent | Empwr.ai | Stores your cookie choices, when you made them, and the policy version you saw | 12 months | First party |
| Webflow hosting cookies (e.g. wf_auth_page, wf-csrf; only on password-protected pages) | Webflow (our hosting provider) | Site delivery and security | Session | First party |
These help us understand how visitors use the site so we can improve it. They are only set after you opt in to Analytics.
| Cookie | Set by | Purpose | Lasts | Type |
|---|---|---|---|---|
| ajs_anonymous_id | Segment (Twilio Inc.) | Gives your browser an anonymous ID so we can measure visits and usage | 12 months | First-party cookie; data sent to Segment |
| ajs_user_id | Segment (Twilio Inc.) | Recognizes known users across visits | 12 months | First-party cookie; data sent to Segment |
| ph_phc_* | PostHog Inc. | Product analytics and usage measurement | 12 months | First-party cookie; data sent to PostHog |
| _ga, _ga_* | Google (via Google Tag Manager and Segment) | Distinguishes visitors and measures traffic | Up to 24 months | First-party cookie; data sent to Google |
| intercom-* | Intercom (via Segment) | Powers our support chat and remembers your conversation | Up to 9 months | First-party cookie; data sent to Intercom |
These support our sales and advertising. They are only set after you opt in to Marketing.
| Cookie | Set by | Purpose | Lasts | Type |
|---|---|---|---|---|
| Apollo.io tracker (cookies and local storage) | Apollo.io Inc. | Identifies companies visiting our site to support sales and marketing outreach | Up to 12 months | Third party |
| _fbp | Meta (via Segment) | Measures the effectiveness of our advertising on Meta platforms | 3 months | First-party cookie; data sent to Meta |
| li_gc, ln_or, and related LinkedIn cookies | LinkedIn (via Segment) | Measures the effectiveness of our advertising on LinkedIn | Up to 6 months | Third party |
When you allow analytics or marketing cookies, the data they collect is shared with the companies that provide those services: Twilio Segment and the destinations connected to our Segment workspace (Google Analytics, Intercom, and, with marketing consent, Meta and LinkedIn), PostHog, Google, and Apollo.io. Each acts as a service provider to Empwr.ai. We do not sell your personal information.
When you make a choice in the cookie banner, we store a record in the empwr_cookie_consent cookie in your browser. It contains the time of your choice, the categories you allowed or declined, the version of this policy that was shown to you, and a random anonymous identifier. This record is how we prove and honor your choice on later visits.
You can change your mind at any time. Click the Cookie Preferences link in the footer of any page to reopen the settings panel, switch any category on or off, and save. Withdrawing consent is as easy as giving it, and takes effect immediately: previously set analytics and marketing cookies are removed and those tools stop loading. You can also clear cookies in your browser settings.
If you have questions about this policy or how we handle your data, please see our Privacy Policy or contact us through the details listed there.